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Rover, the City’s public transportation service, is implementing a new electronic fare system to improve customer service payment options. The new system began operating throughout Rover routes on June 24, 2019.
The new electronic fare system, called GENFARE, provides customers with easier cash and electronic payment transaction options and will eventually include Smart Card payments through features installed on new fare boxes. Previously, Rover customers were able to purchase paper tickets only in packets of ten. GENFARE accepts cash, coins, Single Ride Tickets, Daily Passes, and Multiple Day Passes.
“We want to ensure that Rover continues to provide effective and efficient service to riders of the system,” said Transportation Director Jim Kerr. “Enhancing the fare payment system meets customer requests for additional fare options and fulfills recommendations in the operational analysis.”
The new fare media options, such as single-day passes, 7-day passes, and 31-day passes, is in response to public input on how Rover service could be enhanced through a comprehensive study of the Rover transportation service.
In addition to the customer service benefits, the new electronic system provides increased accountability for public transportation management, including multiple reporting options to help evaluate ridership and payment correlations.
TDOT’s Multimodal Division conducted a comprehensive operational analysis of the Rover system in 2017 and a public hearing was held Nov. 14, 2017. An analysis of the system was divided into three major phases: 1) data collection and analysis, 2) alternative development and stakeholder review, 3) and plan development.
Among findings of the study include the need for route service changes, Saturday and evening service, service to the Joe B. Jackson Blvd. industrial park area, and the need for electronic payment.
The City’s public transportation system surpassed a significant milestone in July 2016—the 2 million mark in ridership. Rover has approximately 16,000 riders per month. Rover officially began service in April 2007 with six routes and currently has seven routes.
Rover currently operates a fleet of nine 23-passenger buses with front wheelchair ramps allowing for ease of boarding. The central hub is located at 222 W. Burton is leased from the Murfreesboro Housing Authority.
For more information on the Rover Public Transit System, including the Rover Route Guide, visit the City Transportation webpage at http://www.murfreesborotn.gov/index.aspx?NID=248.
For more additional information on Rover, contact Assistant Transportation Director Russ Brashear at email@example.com or Transportation Director Jim Kerr at firstname.lastname@example.org or call 615-893-6441.
For City News online, visit www.Murfreesborotn.gov.